Hey! I’m Mareva

Travel & brand content creator. Analytics strategist by trade.

I create photos and short-form video for hotels, destinations and lifestyle brands, and I know how to measure whether they work.

Before I picked up a camera professionally, I spent 8+ years in digital analytics and 10+ years in marketing. I've built measurement strategies, Google Analytics setups and BI dashboards for brands ranging from small businesses to Fortune 500 companies, and turned that data into decisions about ecommerce, marketing and communications. That's still my expertise, and it shapes every shoot I take on.

Most creators deliver content and hope it lands. I start with your audience and your goal, plan the shots and hooks around what the data says will perform, and can show you the results afterward. You get visuals that feel authentic and intentional, and the numbers to prove they did their job.

My work spans travel, hospitality, brand and portrait photography, from riads in Marrakech and glaciers in Alaska to restaurants and events in Atlanta. Whether I'm capturing the soul of a destination, the essence of a brand or the story behind a face, the goal is the same: every image should tell your story before you say a word.

I was born in San Diego, raised in Seattle and now call Atlanta home. I'm an enthusiastic weirdo and a human jukebox who loves connecting with people, so if you need content, a strategy, or someone to make sense of your data, let's talk.